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Shockingly Simple

I led the development and rollout of the Heart Foundation’s Shockingly Simple campaign (2024 and 2025), based on a concept developed by an external agency. The campaign raises awareness of sudden cardiac arrest and builds public confidence in responding with CPR and AED use. I oversaw the adaptation and delivery of the campaign across a broad range of digital and print assets, including bus and bus stop advertising.

I pay my respects to the Traditional Custodians of the Land on which I live and work, the Turrbal and Yuggera peoples, and to Elders past, present and emerging.
I recognise the spiritual connection they have with the land, water, sky and sea. May we continue to learn from and with them to care for Country.

© 2026 Lynne Hosking

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