Call Push Shock

I provided creative direction and guidance to evolve the Shockingly Simple campaign for 2026, working with the external agency that developed the original campaign concept. I guided the creative evolution to incorporate the three steps to responding to a cardiac arrest — Call, Push and Shock — and oversaw the campaign’s adaptation and rollout across a broad range of digital and print assets. The campaign raises awareness of sudden cardiac arrest and builds public confidence in responding with CPR and AED use, with the campaign rolled out during ‘Shocktober’.